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THE MARKET
Upstream's initial genetic predisposition markers complement existing detection tests, are targeted against liver, prostate, ovarian and thyroid cancer with a market potential of over a billion dollars.

MARKET DRIVERS
Dr. Janet Woodcock, FDA Deputy Dir. Operations: "We hope ultimately to bring pharmacogenomics to every healthcare professional's prescription pad.”
– March 22, 2005

WHY NOW?

  • Collapse in the cost of DNA testing
    - 2000: $5-$10/SNP
    - 2005: $0.05/SNP
  • Critical mass of public data
    - Next release of HapMap
    - Land Rush to mine for IP
  • Clinics adopting DNA Testing platforms
  • Insurance reimbursement established
  • Upstream’s Fast Follower Advantage
    - Low cost of biomarker discovery
    - Won’t have to invest in the testing platform
    - Downstream diagnostic supply chain in place
    - Post-FDA Mandate

DISEASE SUSCEPTIBILITY
Liver, Prostate, Ovarian, and Thyroid Cancer Early Detection

LIVER CANCER
There are more than 500,000 new cases of liver cancer worldwide each year, with an overall 5-year survival rate of about 9%.* Liver Cancer is one of the most aggressive types of cancer typically resulting in death in under 4 months after diagnosis. Early detection could increase the survival rate to 40%, since early surgical intervention can prevent death. The current gold standard detection test is AFP – alpha feto protein – and a predisposition test could complement it. Physicians could use Upstream's liver cancer susceptibility test to determine which patients need early detection AFP testing and the frequency of testing. Family members of liver cancer victims represent a market of 100M people worldwide.

  • 90% of liver cancer discovered too late to operate
  • Liver cancer patient overall 5-year survival rate is 9%
  • If found early, 40% of patients could survive

PROSTATE CANCER
Prostate Cancer is the leading cause of cancer in men in the US and according to the American Cancer Institute, prostate cancer is the second leading cause of cancer death in men in the US . Upstream intends on using its prostate cancer genetic markers to develop diagnostic tests to complement the existing Prostate Cancer Antigen (PSA) screening method. The PSA test is the most common test for prostate cancer and more than 40 million men in the US undergo PSA testing every year and spend >$200 million annually. The Centers for Disease Control reported that 75 percent of men aged 50 and older reported that they have undergone PSA testing at least once. According to the National Institute of Cancer, the PSA test can fail to detect prostate cancer in some patients and lead to unnecessary biopsies for many others. Only 25 to 30 percent of men who have a biopsy due to elevated PSA levels actually have prostate cancer. There are 230,000 men newly diagnosed with Prostate Cancer and 30,000 deaths each year in the US. The current prostate early detection test, based on PSA levels, typically misses 60% of cancers and leads to unnecessary biopsies. Upstream’s diagnostic markers could decrease the number of unnecessary biopsies and increase the likelihood of early detection by identifying which patients have a genetic risk of developing prostate cancer. Physicians could use Upstream's prostate cancer susceptibility test to complement PSA testing.

  • Don’t know who to biopsy
  • Prostate cancer PSA tests miss 60% of the cases
  • A predisposition test could personalize PSA thresholds, reducing unnecessary biopsies and increasing accurate diagnosis

OVARIAN CANCER
According to the American Cancer Society, Ovarian cancer ranks fifth in cancer deaths among women, accounting for more deaths than any other cancer of the female reproductive system. It is estimated that there will be about 15,310 deaths from ovarian cancer in the United States during 2006. Furthermore, the American Cancer Society’s research states that if ovarian cancer is found early and at a localized stage about 94% of patients will live more than five years after the cancer is diagnosed, but presently only 20% of ovarian cancers are found at an early stage.  By finding cancerous cells early it significantly improves the chances for successful treatment. Upstream's diagnostic markers could potentially increase the likelihood of early detection by identifying which patients have a genetic risk of developing the disease. 

THYROID CANCER
The American Cancer Society estimates that in the year 2006 about 30,180 new cases of thyroid cancer will be diagnosed in the United States. The disease is much more common in women than men, and of the new cases diagnosed, about 22,590 will occur in women, and 7,590 in men. Nearly two-thirds of people are diagnosed between the ages of 20 and 55. In the United States alone, an estimated 870 women and 630 men will die of thyroid cancer during the year 2006.

UPSTREAM’S SOLUTION: Personalized Medicine using Molecular Diagnostics

Big Opportunity in Diagnostics, Growing Fast

  • The global molecular diagnostic market
    $6.1 Billion (2003)*
    $12.6 Billion (2009 projection)*
    $100M’s revenue from each test*
    *Source: Takeda Pacific
  • Cancer diagnostic market:
    Expected to hit $7.4 billion by 2009. North America, with only 5 percent of new cancer patients worldwide, accounts for nearly 44 percent of the worldwide cancer diagnostics market.
    (Source: Drug Discovery News 2005-11-28)
  • FDA requires validated biomarkers data submitted with IND

Upstream uses its datamining pipeline and bioassay to develop DNA diagnostics which:

  • Predict patients’ reactions to drugs - Drug Response
  • Predict patients’ risks of disease - Susceptibility
  • Suggest early detection tests for at-risk patients
  • Suggest individualized course of treatment


The Molecular Diagnostics market is currently $6.1B annually and estimated to reach $12.6B by 2009. A single diagnostic test can generate $100M in annual revenues.*